Publicité, nf : advertising in general, a commercial or advertisement, or publicity.

The French word « publicité » looks almost the same as the English word “publicity.”

The word “publicity” in English typically refers to the technique, process, or business of gaining public notice or mention.

As a semi-false cognate, in French « publicité » can mean “publicity”; more generally, « publicité » means advertising in general, as well as a commercial or advertisement.

Ce produit aurait besoin d’une bonne publicité.
This product needs good advertising.

Tu a vu la publicité pour la nouvelle séries ?
Did you see the commercial for the new series?

Il y a beaucoup de publicité autour du mariage du prince.
There is a lot of publicity around the prince’s marriage.