Annonceur / Annonceuse, nm / nf : announcer, advertiser.

The French word « annonceur » looks almost exactly like the English word “announcer.”

The word “announcer” in English typically means someone “who introduces a TV show, or an event.”

In French « annonceur » can mean “announcer,” but typically it means “advertiser.”

Cet annonceur a été contraint de retirer son annonce.
That advertiser was forced to pull their advertisment.